Blizzard’s naïve approachīefore the dissection of the public reaction to Blizzard’s mobile game announcement, it should be noted that the company could have handled the whole incident better. All in all, post-BlizzCon has been an unwelcome fiasco for Blizzard and something they’ll be very grateful to move on from. A member of the public even took to the microphone stand and asked if this was an April Fool’s joke, with the crowd jeering & howling in support. When this was all announced, the crowd at BlizzCon actually booed the speaker. The backlash also stemmed from the fact that the mobile game is being co-developed by a Chinese company which already made a mobile game that is in essence a clone of Diablo. The community felt that the company failed to live up to expectations of not announcing Diablo 4. In short, Blizzard has been receiving significant backlash after it announced a new Diablo game for mobile devices at BlizzCon 2018. Nonetheless, this behemoth was not able to evade serious outrage from its community after its recent BlizzCon event. The company is a juggernaut in the gaming industry & its long list of accolades would inspire envy from any company.
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